The brief: Vinamilk wanted to create a new creative theme for the fanpage Bí Quyết Ngon Khỏe. We have to come up new content pillar integrated with their digital ecosystem.

Target Audience: Young modern woman, young mom and teenager.

The idea: Small changes, big happiness

Credits:
Agency: DSquare
Creative Director: Thao Ho
Content Supervisor: An Pham

My task:
- Project lead
Planning:
- Come up with the idea and write copy for demo post.
Execution:
- Manage timeline and content quality of the project
- Come up with the idea for demo posts and execute monthly social post
- Execute a chatbot and Instagram plan
- Support operation team with the quarterly report.

What I have learned:
-  How to cooperate with other teams (Art, operation) from the planning and execution phase.
- Enhancing crafting skills.
- Project management