Bảo hiểm FWD – THƯƠNG PHẢI RÕ
With the successful brand’s platform “Insurance must be clarified” in 2021, FWD wants to launch a following up campaign that educates people about preparing life insurance for themself and their family members.
So we came up with the concept “Love is clarity” to emphasize the importance of caring for loved ones by protecting them and themself with Insurance FWD.
Description
The brief: FWD wants to highlight FWD as the gift of protection and showcase the unique benefits of FWD Clarity in protecting loved on.
Target Audience: Family man.
The Insight: Vietnamese men don’t have the habit of showing affection for their family members through words. So it’s hard for family members to sense their love. But LOVE should be CELEBRATED, SEEN, FELT and CLARIFIED.
The concept: "LOVE IS CLARITY - THƯƠNG PHẢI RÕ"
We come up with the concept "THƯƠNG PHẢI RÕ" encouraging people to show their affection for their loved ones by giving the precious gifts - "LOVING AND CARING - Sự Chở Che".
The key asset of this concept is the MV and following up with the engagement activities on social media.
Credits:
Agency: Golden Stella
Creative Lead: Khoa Chim
My task:
- Project lead
- Structure the proposal and write the lead-in for the concept
- Brainstorm and present the new concept and activities
What I have learned:
- The basic knowledge about Insurance Industry.
- Enhancing conceptualizing skills.
- Project management