Luvmier – 1,2,3 Vitamin Sea hiện ra
Luvmier wants to launch the new skincare products with ocean ingredients which help girls at ease as the key USP.
Target Audience: GenZ girls
Insight: Most skin care routines and skincare products are too complicated or even unsafe which makes girls feel overwhelmed.
Girls just wanna have fun… even in their skincare routine.
The concept: "1,2,3 nạp vitamin Sea cho làn da"
We come up with the concept "1,2,3 nạp vitamin Sea cho làn da". Luvmier with clean ocean's ingredients can provide girls easy, safe and innovative skincare routine.
The key asset of this concept is the Tiktok Challenge and following up with engagement activities on social media.
Agency: Golden Stella
Creative Lead: Khoa Chim
- Project lead
- Structure the proposal and write the lead-in for the concept
- Brainstorm and present the new concept and activities
What I have learned:
- The knowledge about Beauty Industry.
- Enhancing conceptualizing skills.
- Project management