Tường An Premium
And finally, we created an engagement activity on the microsite of Tường An where user can create their own healthy cooking recipe postcard with Tường An Premium cooking oil.
The brief: Brand Kinh Đô wanted to relaunch the product Tường An Premium cooking oil line with the new packaging.
Target Audience: Young modern woman and mom from 25 - 40 years old.
The UBO: Tuong An Premium cooking oil line with 7 steps of European technology refinement is safe for the health of the user.
The idea: 7 steps of European technology refinement - The chill technique to cook delicious healthy dishes
We created KV and Functional Clip to educate mom about the new USPs of Tuong An Premium. And then we create an engagement activity for users to create their own healthy cooking recipe postcard with Tuong An Premium.
Creative Director: Thao Ho
- Project lead
- Manage timeline and content quality of the project
- Write some social posts/ tagline/ wording layout
What I have learned:
- How to cooperate with client/other teams to come up with a new idea
- How to cook a proper dish
- Project management